Privacy Policy

PRIVACY! It Matters.

This Privacy Policy describes the current policies and practices of PureSimple Apparel Group, LLC, d/b/a BaskitWear ("baskit") with regard to personal information collected by Baskit on its website, (the "Website"). "Personal Information" refers to personally identifiable information about you (such as your full name, birth date, e-mail address or mailing address, phone number and any other information that can be used to identify or contact you).

This Privacy Policy is periodically updated. Please check back on a regular basis for any changes.

Effective Date: July 01, 2015

Personal Information

To provide you with the best possible service, we require some basic personal information. The only personal information Baskit currently collects is the personal information that is voluntarily provided to Baskit by users of website. There are several places on the Website where you may enter personal information to receive products or services from For example: Promotional Email Newsletter, like the BaskitBuzz. You must enter your email address and first and last name to be added to our distribution list for promotional email newsletters.

Furthermore, we may ask for some optional information on our sign-up page and in periodic opt-in surveys. We use this basic and optional information, to further tailor our content to your interests. Baskit does not collect any personal information that is not expressly provided to us. Additionally, Baskit will not disclose your personal information to any third party without your consent, except when necessary to deliver a requested service. Upon request, we will provide you with the information that we maintain about you.

Please note: Baskit is not directed at nor promoted to those under the age of 16, and no one under the age of 18 should register for any events promoted on website.

Non-Personal Information Collected

Other information that does not qualify as Personal Data because it cannot be used to contact or identify you ("Non-Personal Data") may also be automatically collected. For example, Baskit and its business partners may use technology to automatically collect Non-Personal Data about the use of the Baskit Website. This technology is used to track how many users access the Website, the date and time of their visits, the length of their stays, and which pages they view. We may also use technology to determine which web browsers users use and the address from which they accessed the Website. The information collected using this technology does not identify any user personally and is thus all Non-Personal Data that simply enables Baskit and its business partners to compile statistics about users and their use of the Website. We use this Non-Personal Data and may share it with third parties to improve the content and functionality of the websites, to better understand our customers and markets, and to improve our products and services.

3rd Party Advertising

We may use third party advertising companies to serve ads for us, using Non-Personal Data. These third parties may employ cookies and action tags (also known as single pixel gifs) to measure advertising effectiveness. They may also use this technology to serve specialized or relevant advertising content and/or recommendations to you on the Site or on a third party's website. Any information that these third parties collect via cookies and action tags is completely anonymous and does not contain any personal contact information.

What is a "3rd party ad network?"

Many of the banner ads displayed on web pages are not selected and delivered by the Website visited by a consumer, but by network advertising companies that manage and provide advertising for numerous unrelated Websites. These companies are referred to as "3rd party ad networks."

We use this Non-Personal Data and may share it with third parties to improve the content and functionality of the websites, to serve relevant advertising messages and measure advertising effectiveness, to better understand our customers and markets, and to improve our products and services. Authorized third parties are contractually bound to secure the data we transfer. We will never transfer any sensitive information.

Demographic Information

We may use aggregate data such as income, age, and geography to further customize our content and enhance our services. We may share this information with advertisers and the media. Likewise, we may share this information with another company in the event that we merge, are acquired or participate in a joint venture with another company. All aggregate data will be shared without any personally identifiable information about our individual subscribers.

Web Site Usage Information

Likewise, we, and some of our partners, may make use of cookies (small text tiles placed on your computer's hard disk by our server). They are used to collect non-personal traffic information such as the number of visits to our site and pages visited. This information will only be used to assess how subscribers are using our services so that we may better serve you. This information will also allow us to manage the functionality of the site. Baskit will never use cookies to retrieve information from a computer that is unrelated to our site or services.

Linked Sites

Although Baskit may provide links to third party sites, we are neither responsible for the content that appears on those sites, nor do we endorse these sites. Please review each site's privacy policy to determine their use of information.

Baskit’s Mailing Lists

We currently do not provide our mailing lists to anyone. EVER. If we choose to do this in the future we will update this section of our privacy page so that you may have the option to remove yourself from our list.


Baskit stores all of the information described above in restricted databases. While such security measures provide reasonable protections against unauthorized access, they provide no guarantee that your Personal Data will not be compromised.

Opt-out / Unsubscribe

If we ever send you an email that you did not expressly request, we will provide you with an email address by which you may request to receive no future notices.

Changes to Privacy Policy

Baskit may change this privacy policy. Any changes will be reflected on this privacy policy page. If you are concerned about how your information will be used, you should check back at this privacy policy page periodically.

Links to Other Websites

This Privacy Policy applies only to Personal Data, as defined above. The Website may contain hyperlinks to websites that are not operated or controlled by Baskit. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. Baskit does not control these websites and is not responsible for their data practices. We urge you to review the privacy policy posted on any website you visit before using the website or providing any Personal Data about yourself.

Questions about Our Privacy Policy

If you should have any questions about our privacy policy, please contact us at: