Privacy Page
Hello there!
This is our privacy policy and, if you landed here, it means that you’ve either clicked on the wrong link, you can’t sleep and need something sleep-inducing to read, or you really want to learn how we process and protect your privacy and personal data at BaskitWear when you visit our website or shop with us.
Below, as required by law, is our contact information if you want more information. However, please just email us; don’t stop by unannounced. We don’t let strangers in the door unless they have ThinMints™. Duh!?!
Ok, on to the riveting stuff
John reached over and put his hand on Roger’s stick… Whoops! Sorry, that’s a story about a lacrosse camp I attended one summer during college, below is our privacy policy.
PURESIMPLE APPAREL, LLC PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.baskitwear.com (the “Site”).
PERSONAL OR ESSENTIAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information on Cookies, read the section entitled, “C… is for Cookie!” below.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
C IS FOR COOKIE!
We love ThinMints™ but that’s not important here.
Cook∙ie
/ˈko͝okē/
noun
- TECHNOLOGY
a really tiny file that resides on your computer’s hard drive that often contains an anonymous unique identifier that is accessible by the website that placed it there but is not accessible by other sites. Can be used to recognize you when you visit a website, remember your preferences, and give you a personalized experience. Third party integrations on websites also use Cookies. By using our website or Services, you are agreeing to the use of Cookies and similar technologies for the purposes described in this Privacy Policy. It possible to disable Cookies through your device or browser settings but doing so may affect your ability to use the website. The method for disabling Cookies may vary by device and browser but can usually be found in preferences or security settings. To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit allaboutcookies.org, or aboutcookies.org. Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use your information to allow us to retarget you for a purchase later.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising by:
COMMON LINKS INCLUDE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-s/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 16
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
THE END
- That’s the number of words contained in our privacy policy. IMHO, it’s a bit too wordy. Any communications expert will tell you anything over 300 words is pretty much lost on everyone. So why lawyers insist on babbling on and on is beyond us. Anyway, thanks for reading our privacy policy. We hope it was as good for you as it was for us.
Remember, wear clean underwear! Wear Baskit… The Official Underwear Supplier of Men™
This Privacy Policy is periodically updated. Please check back on a regular basis for any changes.
Effective Date: October 20, 2020