Privacy Policy

Hello there!

This is our privacy policy and, if you landed here, it means that you’ve either clicked on the wrong link, you can’t sleep and need something sleep-inducing to read, or you really want to learn how we process and protect your privacy and personal data at BaskitWear when you visit our website or shop with us.

Below, as required by law, is our contact information if you want more information. However, please just email us; don’t stop by unannounced. We don’t let strangers in the door unless they have ThinMints™. Duh!?!

1957 33rd Street

Boulder, CO 80302

Ok, on to the riveting stuff

John reached over and put his hand on Roger’s stick… Whoops! Sorry, that’s a story about a lacrosse camp I attended one summer during college, below is our privacy policy. 

Essential information we collect

In operating our store, it is essential for us to capture some information about your device, such as your IP address and information related to your visit when you browse our store. For example, this might include time-stamp, the last page or product you visited, the indication that you logged in. We do that in order to: 

  • remember who you are after you log in so that you do not need to authenticate at each click;
  • monitor if our website is running with the high performance we are dedicated to providing;
  • let you browse between products without having to start back from the home page at each click;
  • remember if you put something in your shopping cart before you decide to checkout; and
  • control that your data is processed securely.

We call the information mentioned above “essential information” and we collect it using cookies. Without enabling this mechanism and this kind of cookies (first-party cookies), we could not provide you with the smooth experience that you expect while you are navigating. For more information on Cookies, read the section entitled, “C… is for Cookie!” below. 

Order information you expressly provide

If you buy something from our store, we will need more specific information about you. To fully process your order and ship the gear you selected, we need your personal data such as your first and last name, your email address and your shipping and billing address. We also use your contact and order information to send you communication related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalize your purchase with the payment.


You can sign up for an account if you’d like. This will make us happy because it confirms your interest in wearing GREAT UNDERWEAR. It should also make you happy because we will remember your information and, when you decide to buy our products next time, you do not have to provide all your information over again -- you just have to log-in. Before registering your account, we will ask you to expressly provide your consent to this privacy policy. Only if you give us your consent, will we open your account. We also give you the possibility to easily withdraw your consent and delete your account. Just opt out of any email you receive from us AND send us an email at and ask us to delete your account. We’ll do it… but with a tear in our eye. There! How do you feel now?

Baskit’s mailing lists

If you register on our site and sign up for our mailing list we will occasionally send you communications about things like a current sale or our newsletter, The BaskitBuzz. We DO NOT provide our mailing lists to anyone. EVER. That’s illegal and it sucks. You already get enough unsolicited nonsense in your email box and we’re not the kind of people who want to contribute to that nonsense.

Partial Purchases... the poor, abandoned underwear

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away. But think of the poor, abandoned underwear that you pulled from the shelf and just left in the cart! What about them? What about their needs? Oh, the humanity!


If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers. If you have a complaint don’t just leave a bad review, send us a note too. We’ll try to get to the root of the problem and fix it for you. We’re just “those kind of people.” 


We also use some specific information related to your visit, such as the timestamp of your visit, the page or the product you viewed, where you are coming from (if you came to our store because you clicked on an advertisement or you just opened our direct link). This is very similar to the “essential information,” but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a "beacon," that you can block if you want to. Read on for more information on Cookies.

C is for Cookie!

We love ThinMints™ but that’s not important here.





a really tiny file that resides on your computer’s hard drive that often contains an anonymous unique identifier that is accessible by the website that placed it there but is not accessible by other sites. Can be used to recognize you when you visit a website, remember your preferences, and give you a personalized experience. Third party integrations on websites also use Cookies. By using our website or Services, you are agreeing to the use of Cookies and similar technologies for the purposes described in this Privacy Policy. It possible to disable Cookies through your device or browser settings but doing so may affect your ability to use the website. The method for disabling Cookies may vary by device and browser but can usually be found in preferences or security settings. To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit, or Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. 

Other uses of personal data

At present we do not use your personal data in any other way. If, in the future, we decide to do something different with your personal data you will be informed via email and you can delete your account or reject our use at that point. However, would it be weird if we used your personal information to call you up and ask you out on a date? We’re asking for a friend.

Non-Personal Information Collected

Other information that does not qualify as Personal Data because it cannot be used to contact or identify you ("Non-Personal Data") may also be automatically collected. For example, Baskit and its business partners may use technology to automatically collect Non-Personal Data about a visit to the website. This technology is used to track how many users access the website, the date and time of their visits, the length of their stays, and which pages they view. We may also use technology to determine which web browsers users use and the address from which they accessed the website. The information collected using this technology does not identify any user personally and is thus all Non-Personal Data that simply enables Baskit and its business partners to compile statistics about users and their use of the website. We use this Non-Personal Data and may share it with third parties to improve the content and functionality of the websites, to better understand our customers and markets, and to improve our products and services. 

How do we process your information?

When you visit you’re visiting our store hosted by a company called, BigCommerce. BigCommerce is based in the United States and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield here on the official site of The International Trade Administration (ITA), U.S. Department of Commerce.

The End.

1330. That’s the number of words contained in our privacy policy. IMHO, it’s a bit too wordy. Any communications expert will tell you anything over 300 words is pretty much lost on everyone. So why lawyers insist on babbling on and on is beyond us. Anyway, thanks for reading our privacy policy. We hope it was as good for you as it was for us.

Remember, wear clean underwear! Wear Baskit… The Official Underwear Supplier of Men™

This Privacy Policy is periodically updated. Please check back on a regular basis for any changes.

Effective Date: July 15, 2018